About the Author

Matt Li

Co-Founder & CEO, Branch8 & Second Talent

Matt Li is Co-Founder and CEO of Branch8, a Y Combinator-backed (S15) Adobe Solution Partner and e-commerce consultancy headquartered in Hong Kong, and Co-Founder of Second Talent, a global tech hiring platform ranked #1 in Global Hiring on G2. With 12 years of experience in e-commerce strategy, platform implementation, and digital operations, he has led delivery of Adobe Commerce Cloud projects for enterprise clients including Chow Sang Sang, HomePlus (HKBN), Maxim's, Hong Kong International Airport, Hotai/Toyota, and Evisu. Prior to founding Branch8, Matt served as Vice President of Mid-Market Enterprises at HSBC. He serves as Vice Chairman of the Hong Kong E-Commerce Business Association (HKEBA). A self-taught software engineer, Matt graduated from the University of Toronto with a Bachelor of Commerce in Finance and Economics.

About the Author

Tiexin Gao

Multi-Solution Architect, Adobe | Consulting Director, Branch8

Tiexin Gao is a Multi-Solution Architect at Adobe with over 12 years of experience delivering enterprise digital experience solutions across Asia-Pacific. As one of the earliest Adobe consultants in the region working on Adobe Experience Manager (AEM) and Adobe Experience Platform (AEP), he has led implementations for global brands including Huawei, OPPO, AIA, Cathay Pacific, and CLP Power Hong Kong. He holds Adobe Certified Expert (AEM Lead Developer) and AEM Sites Architect Master certifications, and an MSc in Software Engineering from Peking University. At Branch8, Tiexin brings deep platform expertise to help clients modernize their digital experience stacks.