台灣電商品牌 LINE 購物聯盟行銷導購系統設定教學

1<?xml version="1.0" encoding="UTF-8"?>
2<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
3  <channel>
4    <title>Brand TW Product Feed</title>
5    <link>https://www.example.com.tw</link>
6    <description>LINE Shopping feed</description>
7    <item>
8      <g:id>SKU-10023-BLK-M</g:id>
9      <g:title>輕量防風外套 黑色 M</g:title>
10      <g:description>三層防潑水布料，重量 320g，附收納袋。</g:description>
11      <g:link>https://www.example.com.tw/products/windbreaker?variant=10023</g:link>
12      <g:image_link>https://cdn.example.com.tw/img/10023-1.jpg</g:image_link>
13      <g:additional_image_link>https://cdn.example.com.tw/img/10023-2.jpg</g:additional_image_link>
14      <g:availability>in stock</g:availability>
15      <g:price>2980 TWD</g:price>
16      <g:sale_price>2380 TWD</g:sale_price>
17      <g:sale_price_effective_date>2026-01-01T00:00+0800/2026-01-31T23:59+0800</g:sale_price_effective_date>
18      <g:brand>EXAMPLE</g:brand>
19      <g:condition>new</g:condition>
20      <g:gtin>4712345678901</g:gtin>
21      <g:item_group_id>10023</g:item_group_id>
22      <g:google_product_category>1604</g:google_product_category>
23      <g:product_type>服飾 &gt; 外套 &gt; 防風外套</g:product_type>
24      <g:shipping>
25        <g:country>TW</g:country>
26        <g:price>80 TWD</g:price>
27      </g:shipping>
28    </item>
29  </channel>
30</rss>

1# /etc/cron.d/line-shopping-feed
20 * * * * www-data cd /var/www/shop && \
3  wp eval-file scripts/generate-line-feed.php --url=https://www.example.com.tw \
4  >> /var/log/line-feed.log 2>&1

1curl -s -X POST "https://your-shop.myshopify.com/admin/api/2025-07/graphql.json" \
2  -H "X-Shopify-Access-Token: $SHOPIFY_TOKEN" \
3  -H "Content-Type: application/json" \
4  -d '{"query":"{ products(first: 50, query: \"status:active\") { edges { node { id title onlineStoreUrl variants(first: 100) { edges { node { sku price inventoryQuantity } } } } } } }"}'

1https://www.example.com.tw/products/windbreaker
2  ?utm_source=line_shopping&utm_medium=cps&utm_campaign=tw_jan
3  &ls_click_id=9f2c1b7e4a8d

1<script>
2(function () {
3  var p = new URLSearchParams(window.location.search);
4  var cid = p.get('ls_click_id');
5  if (!cid) return;
6  var days = 7;
7  var exp = new Date(Date.now() + days * 864e5).toUTCString();
8  document.cookie = 'ls_click_id=' + encodeURIComponent(cid) +
9    ';expires=' + exp + ';path=/;domain=.example.com.tw;SameSite=Lax;Secure';
10})();
11</script>

1add_action( 'woocommerce_checkout_create_order', function ( $order ) {
2    if ( ! empty( $_COOKIE['ls_click_id'] ) ) {
3        $order->update_meta_data(
4            '_ls_click_id',
5            sanitize_text_field( wp_unslash( $_COOKIE['ls_click_id'] ) )
6        );
7    }
8}, 10, 1 );

1// Shopify Admin > Settings > Customer events > Add custom pixel
2analytics.subscribe('checkout_completed', (event) => {
3  const co = event.data.checkout;
4  const cid = (document.cookie.match(/ls_click_id=([^;]+)/) || [])[1];
5  if (!cid) return;
6
7  const payload = {
8    click_id: decodeURIComponent(cid),
9    order_id: co.order.id,
10    amount: co.totalPrice.amount,
11    currency: co.currencyCode,
12    items: co.lineItems.map((i) => ({
13      sku: i.variant.sku,
14      qty: i.quantity,
15      price: i.variant.price.amount
16    }))
17  };
18
19  navigator.sendBeacon(
20    'https://track.example.com.tw/line-shopping/conversion',
21    new Blob([JSON.stringify(payload)], { type: 'application/json' })
22  );
23});

1import express from 'express';
2import crypto from 'node:crypto';
3
4const app = express();
5app.use(express.json());
6
7const SECRET = process.env.LS_SECRET;
8const ENDPOINT = process.env.LS_POSTBACK_URL;
9
10function sign(body, ts) {
11  return crypto
12    .createHmac('sha256', SECRET)
13    .update(`${ts}.${JSON.stringify(body)}`)
14    .digest('hex');
15}
16
17app.post('/line-shopping/conversion', async (req, res) => {
18  const { click_id, order_id, amount, currency, items } = req.body;
19  if (!click_id || !order_id) return res.status(400).json({ error: 'missing_fields' });
20
21  // 去重：同一 order_id 只送一次
22  const already = await db.conversions.findOne({ order_id });
23  if (already) return res.json({ status: 'duplicate', order_id });
24
25  const payload = {
26    merchant_id: process.env.LS_MERCHANT_ID,
27    click_id,
28    order_id,
29    order_amount: Number(amount),
30    currency: currency || 'TWD',
31    status: 'confirmed',
32    occurred_at: new Date().toISOString(),
33    items
34  };
35
36  const ts = Date.now().toString();
37  const resp = await fetch(ENDPOINT, {
38    method: 'POST',
39    headers: {
40      'Content-Type': 'application/json',
41      'X-Timestamp': ts,
42      'X-Signature': sign(payload, ts)
43    },
44    body: JSON.stringify(payload)
45  });
46
47  await db.conversions.insert({ order_id, click_id, amount, sent_at: new Date(),
48    http_status: resp.status });
49
50  res.json({ status: 'sent', http_status: resp.status });
51});
52
53app.listen(8080);

1curl -X POST "$LS_POSTBACK_URL" \
2  -H "Content-Type: application/json" \
3  -H "X-Signature: $SIG" \
4  -d '{
5    "merchant_id": "M-10023",
6    "order_id": "TW-2026-000881",
7    "status": "cancelled",
8    "order_amount": 0,
9    "reason": "customer_return_7day"
10  }'

1{ "status": "sent", "http_status": 200 }

1location = / {
2    return 302 /zh-tw/$is_args$args;
3}